El Lugar Branding Package

This El Lugar Taqueria brand identity school project aimed to establish a visual representation and cohesive brand identity for this well-known taqueria located in Tyler, Texas. Though the taqueria did not have an existing logo, it had already established two prominent brand colors - green and red. The new logo design incorporates these colors to maintain familiarity while introducing a vintage look and feel that aligns with the taqueria's longstanding reputation and recognition in Tyler. The brand typography complements the logo's vintage and rugged aesthetics, creating a cohesive visual identity.

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Photo Credit: Los Muertos Crew on Pexel