Rekindle Logo Design
The Rekindle logo is a significant aspect of the new adoption and foster services program created by Hope Haven of East Texas. The aim of this project was to design a logo that reflects the connection and continuity between Rekindle and its parent organization, Hope Haven. The logo emphasizes the "kin" in Rekindle, representing the familial bonds that the program aims to create within the community.
Programs Used
Design Concept
To ensure visual consistency with the existing Hope Haven logo, the Rekindle logo adopts similar design elements and principles. The following features have been integrated into the Rekindle logo design:
​
Sans Serif Font: A clean, modern sans serif font has been selected to mirror the typography used in the Hope Haven logo. This choice signifies a unified identity while maintaining a contemporary feel.
​
All Lowercase Letters: In line with the lowercase text style of the Hope Haven logo, the Rekindle logo also utilizes all lowercase letters. This choice promotes a sense of approachability, warmth, and inclusivity.
​
Incorporation of the Roof: The most prominent feature borrowed from the Hope Haven logo is the roof element. In the Rekindle logo, the roof from the Hope Haven logo has been ingeniously integrated onto the "K" in "kin." This addition subtly underscores the connection between the two entities and symbolizes the nurturing environment that Rekindle strives to provide.
Objectives
The primary objectives of the Rekindle logo design project are as follows:
​
Brand Recognition: By incorporating visual elements from the Hope Haven logo, the Rekindle logo aims to establish a visual connection and ensure brand recognition for the adoption and foster services program.
​
Emphasize "Kin": The logo design prioritizes highlighting the "kin" in Rekindle, underlining the program's focus on serving East Texas children and families as part of the same home community.
​
Consistency: The logo design maintains a consistent design language with the Hope Haven logo, reinforcing the affiliation between the two organizations while portraying a sense of unity.
Conclusion
The Rekindle logo design project aimed to create a visually appealing and cohesive logo for the adoption and foster services program. By incorporating elements from the Hope Haven logo, such as the sans serif font, all lowercase letters, and the integration of the roof onto the "K," the Rekindle logo establishes a strong visual bond with its parent organization while ensuring its unique identity.