Hope Haven 2023 Impact Report

Hope Haven of East Texas contacted me seeking assistance in creating an impactful and professional impact report design. The objective was to effectively showcase the financial contributions made by donors and sponsors to the organization during the past year. Their preference was for a visually-oriented breakdown of each category, emphasizing the significance of their received donations and the impactful work they carry out. My design approach focused on utilizing a monochromatic purple color palette, inspired by their logo, to create a visually pleasing layout that would allow viewers to effortlessly absorb the content without being overwhelmed by an excessive use of color. Additionally, the design was tailored to be easily adaptable for social media platforms, necessitating a minimalistic use of text in favor of more graphic and visual elements.