The Inbetween Logo Design
This logo for The Inbetween, an integrative hypnosis and embodiment coaching practice, captures the essence of self-exploration with a touch of whimsy. A figure in a yoga pose sits before an open doorway. These doors, crafted from two outward-facing faces, represent introspection – looking inward to explore the depths of your mind. Beyond the threshold, a vibrant purple third eye, radiating outward with swirling energy, symbolizes heightened awareness. This interplay of imagery reflects The Inbetween's focus on unlocking your potential with a sense of joy and discovery.
Programs Used
Design Concept
To ensure a whimsical, yet professional and trustworthy appearance that aligns with the brands mission and principles, The Inbetween logo adopts the following design elements and principles. The following features have been integrated into The Inbetween logo design:
Symbolic Shapes: A figure in a yoga pose represents the body and physical practice, while two outward-facing faces form the doorway, symbolizing introspection and looking inward. A vibrant purple third eye, radiating outward, signifies heightened awareness and the exploration of the mind.
Color Palette: Vibrant purple symbolizes intuition and spirituality, while the other colors evoke a sense of balance, trust, positivity, warmth, and comfort.
Negative Space Utilization: The doorway is created through negative space within the faces, emphasizing the concept of looking inward and the mind-body connection
Balance and Unity: The overall composition is balanced and symmetrical, with the figure, doorway, and third eye creating a unified visual representation of The Inbetween's integrative approach.
Objectives
The primary objectives of The Inbetween logo design project are as follows:
Visually Represent the Practice: The logo effectively captures the essence of The Inbetween's services – integrative hypnosis and embodiment coaching.
Brand Vibe: The design exudes a welcoming and positive energy, aligning with The Inbetween's overall client experience.
Curiosity and Wonder: The use of vibrant color, the open doorway made of faces, a woman sitting in a yoga pose, and the radiating third eye all create a sense of intrigue and invite exploration.
Simplicity and Adaptability: The clean lines and shapes ensure the logo remains simple and adaptable for various applications.
Conclusion
This logo design for The Inbetween goes beyond just an image; it's a visual representation of the practice's philosophy. Through the interplay of symbolic figures, negative space, and a vibrant color palette, the logo sparks curiosity and highlights the focus on body-mind integration and self-discovery. The simple and adaptable design ensures a clear message across various platforms, while the overall aesthetic fosters trust and warmth, particularly for BIPOC women seeking an integrative approach to well-being. This logo design effectively positions The Inbetween as a welcoming space for exploration and growth.