A House Turned Home Branding Kit
Transforming vintage furniture with a touch of elegance. This branding kit captures the essence of "A House Turned Home," an East Texas business specializing in restoring and selling vintage furniture. The focal point is a unique logo symbol featuring the brand's initials, HTH, encircled by a pair of outward-facing peacocks. Peacocks were chosen for their symbolism of transformation, pride, honor, and timeless elegance, perfectly reflecting A House Turned Home's core values. This comprehensive kit provides a complete visual identity toolbox, including logo variations, stationery designs, marketing materials templates, photography guidelines, and even sample social media posts.
Programs Used
Design Concept
The branding kit for "A House Turned Home" evokes a sense of timeless elegance and transformation, reflecting the company's dedication to restoring vintage furniture. The visual identity draws inspiration from the symbolism of the peacock, a creature known for its transformation and elegance. The following features have been integrated into A House Turned Home's branding kit design:
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Symbolism: The primary logo features the brand's initials, "HTH," cleverly encircled by two outward-facing peacocks. This design choice reinforces the brand's core values: transformation (peacock's shedding and regrowth), pride (majestic posture), honor (integrity in restoring pieces), and elegance (association with luxury). The shape/design of the logo symbol is also inspired by the intricate backing on vintage wood carved chairs often seen in antique stores.
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Unity: The use of a limited color palette and a cohesive design language across the logo and branding kit establishes a strong visual identity, conveying a sense of professionalism and trust
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Overall Balance: The logo utilizes a balanced, symmetrical composition, particularly within the logomark. The circular peacock shape is mirrored with the brands initials HTH centered between them within the circular negative space.
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Color Palette: Inspired by the peacock's plumage, the color scheme utilizes a sophisticated navy blue for depth, a bold teal for vibrancy, and a gold-yellow for a touch of luxury. A muted, calm green adds natural warmth, while a cream color provides contrast and balance.
Objectives
The primary objectives of A House Turned Home's design project are as follows:
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Cohesiveness: All elements of the branding kit, from logo variations to stationery and marketing materials, adhere to the established typeface and color palette, ensuring a consistent and recognizable brand identity.
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Visual Storytelling: Overall, the branding kit aims to create a visual narrative that captures the essence of A House Turned Home's work – transforming vintage pieces into elegant treasures for modern homes.
Elegant Appeal: Classic typography choices and a timeless color palette contribute to an overall impression of elegance, reflecting the inherent beauty in restored vintage pieces.
Trustworthy Impression: The use of balanced design principles and a sophisticated color scheme fosters a sense of trust and confidence, assuring potential clients of the brand's dedication to quality.
Simple Impact: Clean lines, a clear brand identity, strict guidelines, and a well-defined color palette ensure a lasting and impactful visual impression across various applications.
Conclusion
In essence, this branding kit acts as a visual language for A House Turned Home. By weaving together the symbolism of the peacock, a timeless color palette, and classic typography, it cultivates a brand identity that speaks volumes. This strong foundation allows A House Turned Home to not only showcase their exquisite restorations but also connect with their target audience on a deeper level, one that appreciates the beauty of transformation and the enduring elegance of the past.