G&G Construction Logo Design
G&G Construction is a carpentry and renovation company based in Tyler, Texas. The owner, Gabi , wanted a unique logo design that highlighted the brands services and paid homage to his heritage and culture. With this in mind, we came up with the idea to incorporate a saw blade with the Aztec calendar in a simple, yet stylized design. The aim was to retain as much detail as possible without it looking too busy when shrunk down. The client requested that the logo be simple enough to engrave into leather for promotional items down the road.
Programs Used
Design Concept
To ensure a unique logo design that highlights the brands purpose and the clients heritage, the G&G Construction logo adopts the following design elements and principles. The following features have been integrated into the G&G Construction logo design:
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Saw Blade & Aztec Calendar Iconography:
The saw blade icon highlights the services the company provides, which is carpentry (wood-working) and renovation. The Aztec Calendar design signifies the culture and heritage of the company's owner, which all work together to create a unique construction company logo.
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Serif Font:
The selected serif font gives the brand a more trustworthy, timeless, high-class look. However, this serif font in particular has a hand-crafted feel, which I feel highlights both the hand-crafted nature of the company's services as well as the handmade stone Aztec Calendar.
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Black & White Color Palette:
The client wanted a very minimal black & white color palette for this logo design. This gives the logo a high-class, contemporary look and feel that appeals to the target audience.
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Objectives
The primary objectives of the G&G Construction logo design project are as follows:
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Create a Distinct Visual Identity: This unique and tailored logo design highlights the company's purpose and identity by incorporating significant iconography, carefully-chosen typography and a minimalistic color palette.
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Emphasize Services Provided & Heritage: The logo design prioritizes highlighting the services the brand provides, carpentry and renovation, while also paying homage to the owner's heritage and culture.
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Utilize Minimalistic Color Palette: The logo design utilizes a very simplistic color palette to give the brand a high-class, contemporary look and feel.
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Appeal to Target Audience: The logo design aims to target a unique audience, primarily higher income home-owners in the East-Texas area. The color choice, typography and iconography all work together to create a high-class, trustworthy and contemporary logo design that appeals to it's target audience and stands out in a sea of competitor construction company logos.
Conclusion
The G&G logo design project aimed to create a visually appealing and unique logo for their construction company. By incorporating elements such as the saw and Aztec Calendar iconography, a simplistic color palette, and a classy serif font, the G&G Construction logo establishes a strong unique visual identity while appealing to it's target audience.